Abstract

The research is based on Baidu Index tool obtains the search trend and distribution characteristics of the keyword “Law on the Standard Spoken and Written Chinese Language” from January 1, 2011, to March 15, 2024. The study reveals that the public’s attention to it shows regular changes. The search trend remained relatively stable from 2011 to 2016, started to rise in 2017, and reached its peak in September 2023. The audience interested in the “Law on the Standard Spoken and Written Chinese Language” is mainly distributed in regions such as Xinjiang, Inner Mongolia, Beijing, and Shandong, and mainly consists of females aged 30-39. Factors influencing the search volume trend of the “Law on the Standard Spoken and Written Chinese Language” include the promotion of Mandarin Chinese, traditional Chinese ethnic festivals, education poverty alleviation actions, rural revitalization plans, strengthening the common consciousness of the Chinese nation, and language policies issued by the Ministry of Education and the National Language Commission. The public is more interested in the full name of the “Law on the Standard Spoken and Written Chinese Language,” which is the “Law on the Standard Spoken and Written Chinese Language of the People’s Republic of China,” as well as the “Education Law”.

Keywords: Search engine, Baidu index, Law on the standard spoken and written Chinese language of the people’s republic of China